{"id":2536,"date":"2022-03-11T16:43:45","date_gmt":"2022-03-11T20:43:45","guid":{"rendered":"https:\/\/www.skypointfcu.com\/wph\/workarea\/?p=2536"},"modified":"2022-03-16T15:14:02","modified_gmt":"2022-03-16T19:14:02","slug":"7-ways-to-improve-your-small-business-website","status":"publish","type":"post","link":"https:\/\/www.skypointfcu.com\/wph\/workarea\/blog\/7-ways-to-improve-your-small-business-website\/","title":{"rendered":"7 Ways to Improve Your Small-Business Website"},"content":{"rendered":"\n<p>Nearly 1 in 2 people who visit your website will look at only one page before leaving, according to the 2021 Digital Experience Benchmark report from Contentsquare, an analytics platform. Making the split-second decision to bounce from one website to another is easy \u2014 figuring out how to keep consumers\u2019 attention isn\u2019t so simple.<\/p>\n\n\n\n<p>To generate a positive first impression and make your small-business website more customer-friendly, consider these seven tips.<\/p>\n\n\n\n<p><strong>1. Ask for feedback<\/strong><\/p>\n\n\n\n<p>Jennifer Fortney, founder and president of Cascade Communications&nbsp;\u2014 a virtual public relations and marketing communications company&nbsp;\u2014 tells people to seek out unbiased feedback immediately after designing a website. She focuses on helping businesses tell their stories strategically, and to achieve that, business owners must be able to see their products through consumers\u2019 eyes.<\/p>\n\n\n\n<p>If you\u2019re unsure which questions to start with, Lesa Seibert, CEO and CFO of Mightily, a digital-first brand advertising agency, and Xstreme Media, a web design and digital marketing firm, suggests the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How did you find us?<\/li><li>Why did you choose us instead of our competitors?<\/li><li>Why did you become a customer?<\/li><\/ul>\n\n\n\n<p><strong>2. Invest in visuals<\/strong><\/p>\n\n\n\n<p>Candice Stennett, vice president of marketing at the Service Corps of Retired Executives, or SCORE, is responsible for the small-business networking organization\u2019s online presence and stresses the importance of using high-quality photos and videos. Instead of relying on stock images, she says hiring a professional photographer could be worth the extra money. She also&nbsp;recommends looking for opportunities to add photos of menu items, retail products, the small business\u2019s owners and real-life customers.<\/p>\n\n\n\n<p><strong>3. Double down on mobile responsiveness<\/strong><\/p>\n\n\n\n<p>According to the Contentsquare report, 64% of website traffic comes from smartphones. Maybe you\u2019ve already tested out your website to make sure it\u2019s mobile-friendly, but Seibert cautions against stopping there. Instead, consider including only the most important information on your mobile website. Sometimes, packing all the desktop components into the mobile version can make it difficult for consumers to navigate a website on the go.<\/p>\n\n\n\n<p><strong>4. Make it easy for customers to contact you<\/strong><\/p>\n\n\n\n<p>Make sure your contact information is easy to spot, and try to avoid using contact forms.<\/p>\n\n\n\n<p>\u201cIt makes me not trust you,\u201d Stennett says about using a contact form instead of an email address or phone number. \u201cIt makes me feel as if your site might not be credible or trustworthy or reliable.\u201d<\/p>\n\n\n\n<p>Fortney says you might want to think twice before including a phone number, though, unless you own a service-based business. Sometimes, she adds, it\u2019s more cost-effective from a time management perspective to respond to emails on your own schedule, as opposed to being reachable by phone all day.<\/p>\n\n\n\n<p><strong>5. Prioritize accessibility<\/strong><\/p>\n\n\n\n<p>It\u2019s extremely important that your website is accessible to people who are blind or visually impaired, Seibert says. And this goes beyond adding alternative, or alt, text to images. She says it involves taking color palettes and navigation into account too.<\/p>\n\n\n\n<p>For more information on improving your website\u2019s accessibility, she suggests consulting The American Printing House for the Blind. You also can browse the World Wide Web Consortium\u2019s Web Content Accessibility Guidelines, which are helping to establish international standards for website accessibility.<\/p>\n\n\n\n<p><strong>6. Identify key integrations<\/strong><\/p>\n\n\n\n<p>The integrations you might contemplate depend on your industry and whether you\u2019re active on social media channels. Seibert mentions e-commerce platforms, like WooCommerce, for&nbsp;<a href=\"https:\/\/www.nerdwallet.com\/article\/small-business\/online-business-ideas?utm_campaign=ct_prod&amp;utm_content=1150618&amp;utm_medium=wire&amp;utm_source=syndication&amp;utm_term=jsaenzmcefcu-org\">online businesses<\/a>&nbsp;and reservation software for restaurants, such as OpenTable.<\/p>\n\n\n\n<p>And make sure to incorporate&nbsp;<a href=\"https:\/\/www.nerdwallet.com\/article\/small-business\/small-business-instagram?utm_campaign=ct_prod&amp;utm_content=1150618&amp;utm_medium=wire&amp;utm_source=syndication&amp;utm_term=jsaenzmcefcu-org\">social media<\/a>&nbsp;feeds you post on regularly, like Twitter or Facebook, Stennett adds. This can be done with plug-ins or widgets.<\/p>\n\n\n\n<p><strong>7. Update quarterly<\/strong><\/p>\n\n\n\n<p>Stennett recommends doing quarterly reviews of your website to ensure everything is up to date, working correctly and still relevant. Pretend you\u2019re a potential customer navigating the page and check for any unforeseen hiccups.<\/p>\n\n\n\n<p>\u201cIf I land on your website or your online channel, I\u2019m coming there because I want to learn more or I want to buy from you,\u201d she says. \u201cMake it easy for me to give you my money and to support your business.\u201d<\/p>\n\n\n\n<p><strong>More From NerdWallet<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.nerdwallet.com\/article\/small-business\/how-covid-grants-relief-programs-impact-2021-business-taxes?utm_campaign=ct_prod&amp;utm_source=syndication&amp;utm_medium=wire&amp;utm_term=jsaenzmcefcu-org&amp;utm_content=1150618\">How COVID Grants, Relief Programs Impact 2021 Business Taxes<\/a><\/li><li><a href=\"https:\/\/www.nerdwallet.com\/article\/small-business\/payment-app-taxes-form-1099k?utm_campaign=ct_prod&amp;utm_source=syndication&amp;utm_medium=wire&amp;utm_term=jsaenzmcefcu-org&amp;utm_content=1150618\">Sold $600 on Peer-to-Peer Apps? Expect a New Tax Form<\/a><\/li><li><a href=\"https:\/\/www.nerdwallet.com\/article\/small-business\/business-loan-mistakes-to-avoid?utm_campaign=ct_prod&amp;utm_source=syndication&amp;utm_medium=wire&amp;utm_term=jsaenzmcefcu-org&amp;utm_content=1150618\">3 Business Loan Application Mistakes and How to Avoid Them<\/a><\/li><\/ul>\n\n\n\n<p>Hillary Crawford writes for NerdWallet. Email: hcrawford@nerdwallet.com.<\/p>\n\n\n\n<p>The article 7 Ways to Improve Your Small-Business Website originally appeared on NerdWallet.The article 7 Ways to Improve Your Small-Business Website originally appeared on NerdWallet.<\/p>\n","protected":false},"excerpt":{"rendered":"Nearly 1 in 2 people who visit your website will look at only one page before leaving, according to the 2021 Digital Experience Benchmark report from Contentsquare, an analytics platform. Making the split-second decision to bounce from one website to another is easy \u2014 figuring out how to keep consumers\u2019 attention isn\u2019t so simple. To [&hellip;]","protected":false},"author":7,"featured_media":2538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","attr_excerpt":["Nearly 1 in 2 people who visit your website will look at only one page before leaving, according to the 2021 Digital Experience Benchmark report from Contentsquare, an analytics platform. 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